Apple Acquires Emagic

Apple acquires eMagic

Is this the worst thing to ever happen in the Music Sequencer Market?  July 1, 2002, Apple acquires eMagic!! Apple today announced it has acquired Emagic, a leading provider of professional software solutions for computer-based music production. Emagic’s most popular product, Logic, is actively used by over 200,000 musicians around the world. Emagic will operate as a wholly owned division of Apple.

 

“Emagic has set the industry standard for professional music creation and production,” said Sina Tamaddon, Apple’s senior vice president of Applications. “We’re very excited to have the Emagic team join Apple and create more amazing products for musicians.”

 

Macintosh-based products account for over 65 percent of Emagic’s current revenues. Emagic’s Windows-based product offerings will be discontinued on September 30, 2002.

 

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

 

Press Release about Apple’s Acquisition of eMagic

 

About Ray Archie

Ray Archie is the Executive Director of Notes to the Soul, Inc. is infinitely the musicians’ advocate. It comes from the heart as Ray is also a musician who plays cello, bass, & piano and has performed internationally with Leonard Bernstein, Michael Tilson-Thomas, LSO, SF Symphony orchestra, & many others. Ray crosses the boundaries of classical, jazz, rock, hip-hop, and soul music. Ray is an award-winning musician who has toured extensively worldwide since age 12. He has over 30 years of music industry experience, 12 years of broadcast experience, created large-scale consumer-facing products and has set international standards for audio.

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