Meta-Tags 101 :: The Dirty Details

This is an example of the default meta-tags that should be used for a site.

When the webmaster populates the keyword and description fields in the CMS, then those values should update the appropriate meta tags for that particular article; however, if those fields are left blank, then the default metadata should appear.

Webmasters should also be instructed on how to select the best keywords for their site and for their articles. WebCEO or Google Webmaster tools should be mandatory tools for all webmasters.

* Description is 150 characters max

* Keywords are 200 characters max

* Robots should be instructed to return after 30 days

Dublin Core (DC) is very important to use:

* DC.Title is a clone of the Title meta field

* DC.Subject is a clone of the Keywords meta field

* DC.Decsription is a clone of the Description meta field

* DC.Identifier is a clone of the Publisher meta field

* DC.Creator is a clone of the Author meta field

< name=”publisher” content=”http://www.cbsradio.com”>
< equiv=”content-type” content=”text/html; charset=iso-8859-1″>
< equiv=”content-language” content=”en-us, english”>
< name=”author” content=”cbs radio”>
< name=”robots” content=”index,follow,all”>
< name=”description” content=”cbs radio is the largest radio group in the us, with 179 stations in the top 50 markets covering news, rock, country, oldies, jack and urban formats.”>
< name=”classification” content=”general”>
< name=”keywords” content=”news, football, basketball, baseball, music, sports, nba, weather, radio”>
< name=”keyphrases” content=”music radio cable, news latest breaking stories, weather forecast, radio stations, top 40 hip hop songs, internet-radio, arts and entertainment, fm radio stations, opie and anthony”>
< name=”revisit-after” content=”30 days”>
< name=”title” content=”cbs radio”>
< name=”rating” content=”general”>
< name=”distribution” content=”global”>
< name=”identifier-url” content=”http://www.cbsradio.com/”>
< rel=”schema.dc” href=”http://purl.org/dc/elements/1.0/”>
< name=”dc.title” lang=”en” content=”cbs radio”>
< name=”dc.subject” lang=”en” content=”news, football, basketball, baseball, music, sports, nba, weather, radio, music radio cable, news latest breaking stories, weather forecast, radio stations, top 40 hip hop songs, internet-radio, arts and entertainment, fm radio stations, opie and anthony”>
< name=”dc.description” lang=”en” content=”cbs radio is the largest radio group in the us, with 179 stations in the top 50 markets covering news, rock, country, oldies, jack and urban formats.”>
< name=”dc.identifier” content=”http://www.cbsradio.com/”>
< name=”dc.creator” content=”cbs radio”>

Ray Archie

Ray Archie is the Executive Director of Notes to the Soul, Inc. is infinitely the musicians’ advocate. It comes from the heart as Ray is also a musician who plays cello, bass, & piano and has performed internationally with Leonard Bernstein, Michael Tilson-Thomas, LSO, SF Symphony orchestra, & many others. Ray crosses the boundaries of classical, jazz, rock, hip-hop, and soul music. Ray is an award-winning musician who has toured extensively worldwide since age 12. He has over 30 years of music industry experience, 12 years of broadcast experience, created large-scale consumer-facing products and has set international standards for audio.