Music Career Development
Understanding Copyright & Creating a Strategy
So, we’ve covered all of this metadata stuff and all types of registration, so now we’re going to briefly hit on what these all mean to you. What are the ‘RIGHTS’ of musicians and how are they related to all of this stuff? Understanding copyright is KEY to creating a great go to market strategy.…
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How I Got Signed to a Music Publishing Deal
Guest Article: Written by Dylan Lloyd It was September 21, 2009…I was in pursuit of the ultimate dream. From Chicago to Los Angeles, I drove nearly two full days to meet a girl who would change my life forever – with a music publishing deal. Her name is Lindsay Vinarsky, also known by her artist…
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Rule #1…. Your Fans Come First
Rule #1: Your Fans Come First. As an independent artist, I don’t believe there to be a more essential component to your success than building your fanbase. I know how “common sense” that comes off sounding…but when you think of the normal way a fan is treated by a major artist…they’re seemingly treated as a…
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Marketing and Publicity 101
Who are you trying to reach? | What story are you telling? | What is your purpose? These are the big questions around creating your marketing content. Your content may be memes, pictures, videos, illustrations, verbiage and whatever other ways you may create in order to connect with other people. You want to reach the…
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Purpose Behind the Purchase
Purpose Behind the Purchase I hate constantly asking people to buy stuff, but what about all my merch? Well, instead of “selling” try flipping the approach: make it “supporting”. People LOVE to help. Give them a specific “helping” purpose behind the purchase and they will find a way to talk themselves into it!…
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Eating vs. Arting
Here is the question. Do you want to be an artist, or do you want to eat? A lot of musicians hold so dearly to the idea of being artists that they miss the reality, you still need to eat. Music is a business. This is Eating vs. Arting. Any art is a business but…
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Manifesto
Only 50% of music students work in the field of music after leaving college! This was discovered by Peter Miksza, a professor at Indiana University, who did a study of 1500 music graduates of over 150 universities. The University of Nottingham reports that 100% of their graduates were in either employment or postgraduate education six…
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Get Your Music Registered!!
To get paid for the music you create, you MUST get your music registered with the appropriate services and you MUST have well-formatted metadata. These registrations and the metadata are key information related to your revenue. Without that in place, any money attributed to your music will go into the “Black Box”* and you…
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The Dreaded Metadata
As a musician, the best part of what we do is creating music. However, if you want to be paid for creating, then you have to get into the boring stuff as well. Enter, the DREADED METADATA! The word “metadata” sounds a little scary and mysterious, but really, it’s just information about data. It puts…
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Revenue
There are over 40 revenue streams available to musicians – each protected by different copyrights, rights organizations, relationships, licenses, or the like. It might seem a bit complicated but let’s break it down in relation to your rights then let’s describe the metadata associated with your music. In this first section, we will focus on…
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