Music Career Development

Jay Rodriguez

MusicMakers :: Jay Rodriguez :: STORY

By Ray Archie / February 16, 2017

MUSICMAKER:: JAY RODRIGUEZ THE STORY For today’s MusicMaker, we got a hold of Brooklyn’s Jay Rodriguez.  This is Jay’s Story and how he approaches music and channels his emotions through music.     “At the very end of your life, it won’t matter how many breaths you take but how many moments in your life took your breath…

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Shea Rose

MusicMaker :: Shea Rose :: STORY

By Ray Archie / January 31, 2017

MusicMaker :: Shea Rose :: STORY LISTEN! [/audio]     THE BACKSTORY Shea’s Bio: Since graduating from Berklee College of Music in 2011, Shea Rose has been celebrated for her contributions to music, fashion, and philanthropy. She has won multiple awards, was hand-picked by Queen Latifah for a CoverGirl music campaign, and gave a TEDx Talk in 2014…

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Swiss Chris

Brand YOU: Find Your Story

By Ray Archie / October 19, 2016

Jose Feliciano is an amazing story teller.  He uses both his words and music during concerts in a way that keeps thousands of people engaged.  What’s most amazing is that his story is felt even when listening to his recorded music.  Here’s Feliciano’s inspiration, story, and come from when playing the national anthem for the…

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Brand YOU: What’s Your Story? — It’s Your Brand!

By Ray Archie / October 12, 2016

When you are performing, people are attracted to you. When you play, you resonate in a way that people respond to. But why is that?  Your story is part of what causes that resonance. It’s what got you here; what brought you to this place. It’s what inspires your music and helps you connect with…

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MusicMakers Ed Sullivan Theater

Build Your Tribe: Market vs Audience vs TRIBE

By Ray Archie / October 7, 2016

Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain? You’re not alone. It’s the classic musician’s challenge.  We know how to make great music, but how do we make money from it once it’s…

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MusicMakers Kaz, Swiss Chris, Vernon Reid, Shapeshifter Lab

Build Your Tribe – Part 2: “Get On The List!”

By Ray Archie / September 29, 2016

Now that we have a method for collecting email and for emailing your audience, let’s work on a strategy around this whole thing.  It’s important to remember that good communication with your tribe isn’t about spamming them — it’s about having a dialogue, creating intrigue, telling your story – and giving your audience what they…

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Build Your Tribe – Part 3: “Get them invested”

By Ray Archie / September 22, 2016

So last week we talked about getting people on your email list. Now let’s get them invested.     Great!  What does that mean? Bastardized from, the definition of “invested” is: “to devote time, talent or money for a purpose or to achieve something.”   Here’s why this is important to you: A person…

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Search Engine Optimization (SEO)

By Ray Archie / February 8, 2013

What is Search Engine Optimization? How can one actually get higher rankings with Google and Alexa? How can one easily optimize pages for search engine spidering? After completing your website, the first thing to do is to validate the HTML.  Use a program such as Tidy (Firefox plugin) to tell you exactly what coding issues…

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Meta-Tags 101 :: The Dirty Details

By Ray Archie / February 1, 2013

This is an example of the default meta-tags that should be used for a site. When the webmaster populates the keyword and description fields in the CMS, then those values should update the appropriate meta tags for that particular article; however, if those fields are left blank, then the default metadata should appear. Webmasters should…

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