Posts by Ray Archie
Build Your Tribe: Market vs Audience vs TRIBE
Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain? You’re not alone. It’s the classic musician’s challenge. We know how to make great music, but how do we make money from it once it’s…
Read MoreBuild Your Tribe – Part 2: “Get On The List!”
Now that we have a method for collecting email and for emailing your audience, let’s work on a strategy around this whole thing. It’s important to remember that good communication with your tribe isn’t about spamming them — it’s about having a dialogue, creating intrigue, telling your story – and giving your audience what they…
Read MoreBuild Your Tribe – Part 3: “Get them invested”
So last week we talked about getting people on your email list. Now let’s get them invested. Great! What does that mean? Bastardized from Dictionary.com, the definition of “invested” is: “to devote time, talent or money for a purpose or to achieve something.” Here’s why this is important to you: A person…
Read MoreJerry Butler
Jerry Butler (born Jerry Butler Jr., December 8, 1939, Sunflower, Mississippi) is an American soul singer and songwriter. He is also noted as being the original lead singer of the famed R&B vocal group, The Impressions, as well as a 1991 Rock and Roll Hall of Fame inductee. Jerry Butler is also an American politician. He serves as a Commissioner for Cook County, Illinois, having first been…
Read MoreLouis Armstrong
Louis Armstrong (August 4, 1901 – July 6, 1971), nicknamed Satchmo or Pops, was an American jazz trumpeter and singer from New Orleans, Louisiana. Coming to prominence in the 1920s as an “inventive” trumpet and cornet player, Armstrong was a foundational influence in jazz, shifting the focus of the music from collective improvisation to solo…
Read MoreMachito
Machito (born Francisco Raúl Gutiérrez Grillo, February 16, 1908–April 19, 1984) was an influential Latin jazz musician who helped refine Afro-Cuban jazz and create both Cubop and salsa music. He was raised in Havana alongside the singer Graciela, his foster sister. In New York City, Machito formed the band the Afro-Cubans in 1940, and with…
Read MoreDuke Ellington
Duke Ellington (April 29, 1899 – May 24, 1974) was an American composer, pianist and bandleader of jazz orchestras. His career spanned over 50 years, leading his orchestra from 1923 until death. Though widely considered to have been a pivotal figure in the history of jazz, Ellington himself embraced the phrase “beyond category” as a…
Read MoreMiMFL’s 1st NYC Fundraiser
Music is My First Language has announced it will be holding it’s first New York fundraiser on March 22nd, 2014. The event will be held at Shapeshifter Lab, an event and performance space in Brooklyn starting at 6:30 pm. MiMFL is dedicated to inspiring positive social change through sustainable music education and empowerment programs to…
Read MoreSir George Henry Martin
Sir George Henry Martin CBE (born January 3rd, 1926) is an English record producer, arranger, composer, conductor, audio engineer and musician. He is sometimes referred to as “the Fifth Beatle” in reference to his extensive involvement on each of the Beatles‘ original albums. He is considered one of the greatest record producers of all time, with 30 number one hit singles in the…
Read MoreMusic Soothes
It wоuld bе еаѕіеr tо dеduсе thе bеnеfіtѕ оf muѕіс еduсаtіоn, оnсе уоu аrе сlеаr аbоut thе bаѕіс quаlіtіеѕ оf muѕіс. Muѕіс Sооthеѕ Muѕіс іѕ аn еvеr-еxраndіng fіеld. Whаt dо уоu dо whеn wе wаnt tо rеlаx? An іmmеdіаtе rерlу wоuld bе: lіѕtеn tо gооd muѕіс. And whу? Bесаuѕе уоu tеnd tо fоrgеt thаt а…
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