STORY
There are universal questions everyone asks: Why am I here? What is the point? How can I live a meaningful life? For many people music answers these questions. So how are you moving your audience? STORY - is basically a mission statement and vision statement. Everything else breaks out from there!
- Find Your Story
What is the core of your passion? What called you? How are you educating and empowering? Behind every MusicMaker is a vision; a story that makes their music different from any other. The goal of this workshop is to lead you back through your story so that you can define it and communicate it to agents, publishers, and venue owners. Most importantly, though, it will help you communicate your story to the tribe of listeners who are looking for exactly what you offer and will fall in love with what you do.
- Telling Your Story
Investment in the Arts Must be Emotional Do you really know the story of your music? In this workshop, we’ll work on your story and how to tell your story. From there, we’ll expand on that vision and look at your Identity (how it looks) – which can later be expanded to be your Vision Board, Imagery, Font, and Style Book.
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BRANDING
This is where we break out Story and apply that across look and feel of everything that can be seen, touched, or felt by your audience.
- Brand Positioning Workbook
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BUILD YOUR TRIBE
Marketing is the gasoline of the engine we're building. It's about building, motivating, and financially leveraging a massive audience.
- Marketing / Publicity 101
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REVENUE
Revenue is proportionate to audience size. But what are all the ways that you can make money? Do you know there are over 45 different streams of income for musicians?
- Booking 101
Are you ready to start performing at a national or international level? A booking agent can be your best ally in that effort. This panel discussion will arm you with information about how to find and vet an agent, what you can expect from an agent, standard deal terms and how to manage that relationship.
- Music Publishing 101
Performance income is limited. How does a musician make money at 10:00 am on a Tuesday? By writing music instead of performing it! This panel of publishers and musicians will address various areas of revenue available to you, how to approach a publisher, how to vet a publisher, and how to get started putting pencil to paper.
- Understanding Copyright
Promises of digital royalties for Producers, Mixers, and Engineers & new bills in Congress seem to guarantee a new brighter horizon for many who have not enjoyed this type of revenue in the past. But is this future so promising? This panel discussion will explore details of the new house bills as well as touch on under-utilized or unclaimed revenue based on existing royalty, rights, and trademarks.
- Expanding your Scope
There are excellent financial opportunities over and above performance and recording. We will discuss Grants; Composition for Film/TV/Advertising; Session & Side-person Work; Arts Education.
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BUILDING TEAM
Building Your Team, Keeping Your Team, Trusting Your Team. What does your team look like? What are you expected to do as an Artist? Who’s in the driver’s seat?
- Teamwork
This is where we discuss how to Build, Trust, and Maintain YOUR dream team. What does your team look like? What are you expected to do as an Artist? Who’s in the driver’s seat? We will also explore the Evolution of your Team over time as well as how to hand team turnover.
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Obviously, a healthy balance is key for any musician’s success. We like to address this challenge directly and have put together workshops to help guide you through this challenge.
- Keeping It Together [When Everyone Wants a piece of You]
- Maintaining Your most valuable Instrument: YOU
Ever wonder why some artists just keep ascending, while others stall or burn out? The stress and challenge of maintaining a diverse musical career can take a tremendous toll on your physical and mental health. This workshop will present healthy practices and crucial management skills that will allow you to set a career path and stick it out for the long term. - Managing the Irons
- How to keep 20 Irons in the fire. Expectation Management
- OCD is not helpful. You will drop balls & disappoint — AND THAT’S OK!!!! That’s how we learn. This is why you need a team of people to pick you up.
- How to manage Balance between the Day Job and Music
