Build Your Tribe

Who are you trying to reach?  | What story are you telling?  | What is your purpose? These are the big questions around creating your marketing content. Your content may be memes, pictures, videos, illustrations, verbiage and whatever other ways you may create in order to connect with other people. You want to reach the…

Purpose Behind the Purchase I hate constantly asking people to buy stuff, but what about all my merch?   Well, instead of “selling” try flipping the approach: make it “supporting”.   People LOVE to help.  Give them a specific “helping” purpose behind the purchase and they will find a way to talk themselves into it!…

Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain? You’re not alone. It’s the classic musician’s challenge.  We know how to make great music, but how do we make money from it once it’s…

Now that we have a method for collecting email and for emailing your audience, let’s work on a strategy around this whole thing.  It’s important to remember that good communication with your tribe isn’t about spamming them — it’s about having a dialogue, creating intrigue, telling your story – and giving your audience what they…

So last week we talked about getting people on your email list. Now let’s get them invested.     Great!  What does that mean? Bastardized from Dictionary.com, the definition of “invested” is: “to devote time, talent or money for a purpose or to achieve something.”   Here’s why this is important to you: A person…

What is Search Engine Optimization? How can one actually get higher rankings with Google and Alexa? How can one easily optimize pages for search engine spidering? After completing your website, the first thing to do is to validate the HTML.  Use a program such as Tidy (Firefox plugin) to tell you exactly what coding issues…

This is an example of the default meta-tags that should be used for a site. When the webmaster populates the keyword and description fields in the CMS, then those values should update the appropriate meta tags for that particular article; however, if those fields are left blank, then the default metadata should appear. Webmasters should…