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Build Your Tribe

Rule #1…. Your Fans Come First

Your Fans Come First - by Dylan Lloyd

Rule #1: Your Fans Come First.  As an independent artist, I don’t believe there to be a more essential component to your success than building your fanbase.  I know how “common sense” that comes off sounding…but when you think of the normal way a fan is treated by a major artist…they’re seemingly treated as a…

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Marketing and Publicity 101

marketing and publicity 101

Who are you trying to reach?  | What story are you telling?  | What is your purpose? These are the big questions around creating your marketing content. Your content may be memes, pictures, videos, illustrations, verbiage and whatever other ways you may create in order to connect with other people. You want to reach the…

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Purpose Behind the Purchase

Purpose Behind the Purchase

Purpose Behind the Purchase I hate constantly asking people to buy stuff, but what about all my merch?   Well, instead of “selling” try flipping the approach: make it “supporting”.   People LOVE to help.  Give them a specific “helping” purpose behind the purchase and they will find a way to talk themselves into it!…

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Build Your Tribe: Market vs Audience vs TRIBE

MusicMakers Ed Sullivan Theater

Are you spending more money making music than you make FROM music? Do you invest your heart, soul and hard-earned dollars just to watch it all slide down the drain? You’re not alone. It’s the classic musician’s challenge.  We know how to make great music, but how do we make money from it once it’s…

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Build Your Tribe – Part 2: “Get On The List!”

MusicMakers Kaz, Swiss Chris, Vernon Reid, Shapeshifter Lab

Now that we have a method for collecting email and for emailing your audience, let’s work on a strategy around this whole thing.  It’s important to remember that good communication with your tribe isn’t about spamming them — it’s about having a dialogue, creating intrigue, telling your story – and giving your audience what they…

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Build Your Tribe – Part 3: “Get them invested”

So last week we talked about getting people on your email list. Now let’s get them invested.     Great!  What does that mean? Bastardized from Dictionary.com, the definition of “invested” is: “to devote time, talent or money for a purpose or to achieve something.”   Here’s why this is important to you: A person…

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Search Engine Optimization (SEO)

What is Search Engine Optimization? How can one actually get higher rankings with Google and Alexa? How can one easily optimize pages for search engine spidering? After completing your website, the first thing to do is to validate the HTML.  Use a program such as Tidy (Firefox plugin) to tell you exactly what coding issues…

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Meta-Tags 101 :: The Dirty Details

This is an example of the default meta-tags that should be used for a site. When the webmaster populates the keyword and description fields in the CMS, then those values should update the appropriate meta tags for that particular article; however, if those fields are left blank, then the default metadata should appear. Webmasters should…

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